The days of mass emailing pitches and offering standard messaging are gone. The PR industry in 2022 is much different than it was in 2000, and if you want your client's message to resonate with the right audience, your approach may look a little different than even a couple of years ago.
Our job is to connect PR professionals with the right media contacts. Often, there can be a disconnect between these two groups. PR professionals may...more
There are more options than ever before to get your client’s message in front of an audience. After you decide which tactic is best - whether it’s a Satellite Media Tour, a Virtual Media Tour, or another tactic - the next most important aspect to consider is location.
“Vision” is part of the word television, and it’s also just as important on digital landscapes. We often see others just switching out logos on a screen behind talent....more
These days, it seems like everyone (and everything) has a podcast. There are scripted fictional podcasts, narrative nonfiction podcasts, celebrity podcasts, podcasts featuring conversations about every topic under the sun – whether it’s business and finance, health and wellness, marketing and PR, politics, sports, tech and true crime or fashion, food and pharma. There are even podcasts about dental hacks, pro wrestling and gnomes! Yes,...more
The end of the year can be stressful. Budgets may be small, but expectations for holiday media planning are big. From our experience, many choose budget friendly options like an Integrated Taped Tour.
An Integrated Taped Tour showcases your client and your client alone — at a fraction of the cost of a traditional Satellite Media Tour.
Here are six tips to make your holiday integrated tape tour a huge...more
A Satellite Media Tour (SMT) is a cost-effective way to connect brands with consumers across the country. The goal is to get your spokesperson in front of your target audience. The tour typically includes four hours packed with back-to-back media interviews.
When it comes to cost, rates for a Satellite Media Tour can vary. At KEF Media, we work to tailor tactics to your budget. There are several factors that determine how much you can...more
There is no doubt we live in a digital world that has changed the public relations industry and ad spend is following that trend. MAGNA forecasts U.S. ad spend to reach $300 billion for the first time in 2022. Breaking down that spend, the research arm of media buying firm IPG Mediabrands says two-thirds will account for digital ad sales.
That’s not to say TV ad sales are dead. In fact, TV ad sales are expected to bump up slightly in...more
Your spokesperson delivered a strong message. Your backdrop looked great. The tour reached 25 or more stations and markets. Now, how do you know if the Satellite Media Tour (SMT) was a success? An SMT is an investment and you should get the most out of your budget.
First, let’s take a step back. When you work with an experienced team, there should be no surprises when you see your SMT results. You should know what to...more
TV stations need content for morning programs, online outlets are hungry for compelling video, radio and newspapers are building up their online presence with solid video interviews. Satellite Media Tours (SMTs) could be the right tactic to provide relevant content to media and get your client’s message across multiple platforms.
Before you make a sizable spend on a PR tactic, below are 10 tips (and lots of questions) to help you shape...more
Virtual Media Tours (VMTs) are here to stay. KEF Media perfected VMTs when the COVID-19 pandemic began. Satellite Media Tours (SMTs) and other media coverage options will always have a place and benefit for clients, but VMTs deliver the same great results that clients expect with a few additional perks: no travel, low cost, and remote locations.
We have a nickname for...more
Like most businesses, KEF Media faced a challenge when the COVID-19 pandemic hit. Almost every media tour was cancelled within three days.
We quickly discovered a problem that we needed to solve. The media still needed relevant and engaging content, and our clients were ready to deliver their message.
Within a week, the KEF team developed a new offering - the Virtual Media Tour (VMT). We combined our 35 years of experience with...more
Simply put, a Satellite Media Tour (SMT) is a great way to amplify your client’s message. From television and radio to digital platforms - a series of back-to-back interviews in a single day will help quickly share your content with audiences across the country. It can happen from a studio or remote location over the course of a few hours.
A question we hear often: Do SMTs still work? Though there is a caveat, the answer is still...more
You might think you have the perfect product or service to pitch to the media, but end up with no media coverage. No matter how great your business is, there can often be a disconnect between PR professionals and the media.
PR professionals are looking for publicity. The media is often looking for a ‘hook,’ or a compelling story. The media wants to present content that will capture viewers attention, whether it’s on television, radio,...more
KEF Media is always looking for ways to deliver the best results for our clients while providing relevant and useful content to the media. Now, there is a new tactic that’s a great option for tight budgets and deadlines called the Integrated Taped Tour (ITT).
Integrated Taped Tours are an alternative to Co-Op Media Tours. Co-Op Media Tours were a great option for some of our clients, but the quality has declined in recent years....more
The Super Bowl LIV will kick off at Hard Rock Stadium in Miami February 2, 2020. It’s undoubtedly one of the highest-profile platforms available to public relations pros, whether they represent sponsor or non-sponsor brands.
The news media will descend on Miami right after the two Super Bowl teams are decided in conference championship games, providing a two-week window during which brands have the opportunity to attract attention and...more
In two short years, The Daily Buzz digital platforms have proven to be an audience magnet.
“Every week we’re seeing more views and interactions. It’s been incredible to see how our show has taken off so quickly in such a short period of time digitally” said Marnie Williams, senior digital editor.
After a highly successful launch in June 2017, The Daily Buzz averages over 500,000 video views and reaches 5 million fans on Facebook...more
Back in the olden days – the 1990s anyway – we produced video news releases or VNRs for many leading public relations agencies and corporate clients. These were the equivalent of what we call content today.
We would look for an intriguing, newsworthy way to present a brand’s story in a 90-second package that was often narrated and then present the VNRs we produced at no cost to television producers who might or might not air some or all...more
Think about your client, that person with whom you have regular contact, the one who critiques the work of your account team and signs off on your agency’s invoices.
He or she sits in a tough spot. Over here is your agency entrusted to deliver on the PR programming you successfully sold to the client. Over there is “the boss,” the person your client contact reports to, reviewing and evaluating how well or even if the public relations...more
You’re having a group of friends over for a party and you decide to invite a guy you recently met at a coffee shop. You don’t really know him, but he seems like the outgoing sort who comprises your circle of friends and acquaintances. He seems like a good fit.
The guy shows up tipsy and continues to drink and make a fool of himself, telling inappropriate dirty jokes in a voice nobody can miss. While showing off his juggling skills with...more
I must get a dozen sales e-mails every day. They usually start out with something bland like, “Can you spare 10 minutes for a conversation about (fill in the blank).”
What’s often clear is that the sales representative never bothered to learn what my company does or how whatever it is they’re selling might be of interest to me. Their pitches are mostly cookie cutter, no doubt blasted out the same way to a number of prospects and earning...more
You’ve shot some great brand video, cut it, and posted it online where you think it will do the most good for your client. Great, but why stop there?
Your video can and should be on television programs targeting your brand’s audience, especially if that brand is spending advertising dollars on TV. Put another way, if the brand manager thinks broadcast has an important place in the marketing mix, shouldn’t you too?
I get that you...more
Congratulations, you won that big account! Now, how long will the honeymoon last? When will that new client start wondering when your team will deliver those results you promised? My experience tells me, well, yesterday.
As an account manager many years ago at two major public relations agencies, I learned the clock started ticking the moment the client signed the contract. And the faster we delivered, the quicker we earned the client’s...more
When we execute a broadcast and/or digital projects for a public relations firm, KEF Media considers ourselves that agency’s direct partner. Our goal is the same today as it was in 1986 when KEF Media was launched, to build lasting relationships, as we gain your confidence and trust. We do that by delivering honest counsel and media results that matter to you and your client.
A satellite media tour remains an effective public relations...more
Whether or not former NFL quarterback Colin Kaepernick is being blackballed by league owners is an open question. But I recall Kaepernick was benched by the San Francisco 49ers when he proved to be ineffective as the starter.
There is no question he took the NFL by storm in 2013, leading the 49ers to the NFC championship game. However, as a player, Kaepernick was something of a one trick pony, making the most of the relatively new...more
Attracting A-list celebrities to a public relations program can be a formidable challenge. Getting them to do anything for less than a six-figure fee is practically impossible. But if you have the right story and that story meshes with the celebrity’s own interests, you might be surprised at how things turn out.
Mouth and Foot Painting Artists is an international association of disabled painters who paint with their mouths or feet and...more