There’s something undeniably magical about fall—the crisp air, the explosion of color in the trees, and the cozy charm that only autumn can bring. For travel destinations, this season offers more than just a change in scenery. It presents a powerful marketing opportunity waiting to be seized.

Did you know that 65% of Americans are “chasing seasons,” and fall ranks as the most popular time to travel—beating out summer and spring?

People aren’t just...

These days, if you want to cut through the noise in the media, being authentic is the name of the game – corporate buzzwords just don't fly. So, getting your leaders out there as real thinkers isn't just a PR game anymore, it's a must do. While a well-crafted press release can still be a starting point, what really captures attention now are honest insights, stories that grab folks, and leaders they can actually connect with.

Thought leadership positions your executives as industry experts, building trust and credibility with your audience. It's about sharing unique perspectives,...

I stumbled on Unrivaled while browsing HBO Max a month or so ago and was immediately captivated by its rapid rise and the strategic efforts behind its success.

Unrivaled, the pioneering women's 3-on-3 basketball league, has executed several impactful media relations strategies to elevate its profile and engage audiences effectively. Here are three notable initiatives:​

1. Comprehensive Media Day Rollout

Prior to its inaugural season, Unrivaled organized...

​Gone are the days when consumers were content with glossy ads and catchy slogans. Today's savvy shoppers want the real story! They're peeling back the corporate curtain and expecting brands to be open books. Transparency isn't just a trendy term; it's a must-have in the modern marketplace. Brands that openly share their operations, sourcing, and decision-making processes are the ones building genuine trust and loyalty. A recent study by Label Insight found that...

In today's dynamic media landscape, effectively reaching your target audience requires innovative strategies. One such approach is the Satellite Media Tour (SMT), a powerful tool in public relations that enables brands to connect with multiple media outlets efficiently.

What is a Satellite Media Tour?

A Satellite Media Tour is a series of back-to-back interviews conducted from a single location, allowing a spokesperson to engage with television, radio, and online media outlets across the country. Traditionally, these tours were conducted via...

KEF Media is thrilled to announce the launch of KEF Entertainment, a new division dedicated to serving the entertainment industry. Building upon our extensive experience in film, television, and music, this division aims to make PR services more accessible to independent artists and creators.

For over 35 years, KEF Media has been the "go-to" firm for results-driven campaigns, delivering high-quality outcomes for some of the world's most renowned brands. Our innovative tactics and commitment to exceptional client service have propelled us from our beginnings in Chicago to becoming a...

Football's biggest day is more than just a sporting event; it's a cultural phenomenon. As the most-watched telecast in history, with over 123 million viewers last year, the big game provides an unmatched platform for brands to make a significant impact.

At KEF Media, we specialize in integrated media relations, crafting compelling narratives and executing...

You’ve done your research, and you’ve decided that a media tour with KEF Media is just what your business or organization needs to reach that next stage of growth. But there’s one more thing you need to consider before we begin to book talent and set up interviews — would an In-Person Media Tour or a Virtual Media Tour be the best fit?

Both are great options, and KEF Media has worked hard to achieve amazing results for our clients whether that’s face-to-face or through a computer screen. Let’s break down what makes each of these an excellent tool to get more exposure for your...