The holiday season is filled with celebrations, time with loved ones, and spending–lots and lots of spending. The National Retail Federation reports that holiday retail sales hit more than $936 billion in 2022, and some experts say those numbers could soar even higher for the 2023 season. Experts with Deloitte predict holiday sales could reach up to $1.56 trillion — yes, we said trillion — from November to January.

At KEF Media, we know that your clients have big expectations for the holiday season. But, big expectations don’t always come with big budgets, even at such a critical time of the year. That is why KEF Media has developed a way to help you still get amazing results at a fraction of the cost. We can do that through Integrated Taped Tours.

An Integrated Taped Tour differs from a Satellite Media Tour in that it isn’t live. We don’t have the constraints of hitting precisely timed interviews back-to-back with multiple media outlets. Instead, we record interviews, combine those soundbites with video footage of products, and then send the completed segment to media outlets for them to use. The turn around can be fast too. We can create an Integrated Taped Tour in as little as a week’s notice.

The 2024 Summer Olympics will be held in Paris, France. With a rich culture and history — the excitement of holding the Olympics in a European City is already building. Plus, the world is ready to celebrate athletes in person after COVID-19 delayed the 2020 Games and limited access to the 2022 Games.

Time to take a deep breath–the hustle of dozens of back-to-back interviews is over, your spokesperson nailed each of the talking points they needed to hit, and your brand was showcased in a way that should make a lasting impression on your target audience. While you can relax–KEF Media just executed an exceptional media tour for your business or organization after all–our team is just getting to work.

A media tour is a huge investment. The planning and labor that goes into the pre-production is monumental. Production day is a beast by itself. KEF Media’s goal is to ensure our clients see a return from such an undertaking. The good news is that these results shouldn’t come as a shock to you. Our team will prepare you on what to expect from the first stages of brainstorming for your media tour. We will go in depth with you about your brand story, what your goals are for the media tour, and what specific audience you want to target. All those details will shape exactly how we approach the media tour. It will determine the location, spokesperson, the pitch, and the media outlets we book for interviews.

Even if the results report won’t be full of surprises, we know how satisfying it is to see just how much impact your media tour had. For that reason, KEF Media will supply a detailed post-production report including:

You’ve done your research, and you’ve decided that a media tour with KEF Media is just what your business or organization needs to reach that next stage of growth. But there’s one more thing you need to consider before we begin to book talent and set up interviews — would an In-Person Media Tour or a Virtual Media Tour be the best fit?

Both are great options, and KEF Media has worked hard to achieve amazing results for our clients whether that’s face-to-face or through a computer screen. Let’s break down what makes each of these an excellent tool to get more exposure for your brand.

In-Person Media Tours

KEF Media executes In-Person Media Tours in a couple of ways. When we talk about on-location media tours, we take the show on the road. We can produce media tours from anywhere in the world — and with nearly four decades of experience, we can guarantee that we have done just that. From resorts, to farms, to stadiums, even Yellowstone National Park and atop a hotel in Beijing — as long as it is relevant to your brand, your story, and your audience, we can set up shop there.

Or, you could choose to be in a more controlled setting. For in-studio media tours, KEF Media will customize the set to help tell your story and captivate an audience. We’ve made blank spaces feel like warm, cozy, lived-in homes for the holidays or brought the outdoors inside for the perfect tailgate. In-studio options provide comfort and modern day convenience for our clients and talent.