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Preparing brands for the big game in 2024

Whether you’re tuning in for the commercials, the half-time show, or, oh yeah, the football, the biggest game of the year is a must-watch event for most people in the United States. In fact, more than 115 million people had their eyes on the game back in 2023. Those numbers are hard to deny. Not only is the big game a must-watch event, it is also a must-invest event for our partners.

With decades of experience, KEF Media specializes in executing broadcast and digital projects. We know the drill. The KEF Media team has already helped our clients with sports driven virtual media and satellite media tours this season. From talking with players about Amazon Prime Video’s Thursday Night Football to showcasing how to host an unforgettable tailgate with delicious food from The Honey Baked Ham Company, our media tactics have brought huge wins for our clients. We’ve also helped our partners make the most of their sponsorship in previous years.

Whether you’re interested in a media tour from sponsor activation areas or an on-site Radio Media Tour from radio row, we’ve worked with our partners before, during, and after the big game.

We can do the same for you. Here’s what you can expect when you team up with KEF Media:

Customized experience: This is not a cut-and-paste operation. We know that your business or organization is unique. The KEF Media team will work with you from day one to determine what the best options will be for you. That could be anything from an in-studio satellite media tour, like the one for The Honey Baked Ham Company, or something more elevated like a Customized Media Day where we really lean into getting as much coverage as possible in one day.

Strong brand image: We will make sure your brand is front and center during your media tour. We specialize in product placement that feels natural and not forced during our tours. We can also provide coaching for your spokesperson to help them best integrate your brand throughout each of their interviews.

3T filter: KEF Media applies what we call the 3T filter to all our projects.

● Topic: Sometimes a good enough cause has enough weight to inspire and produce results, especially when it tugs at our emotions.

● Timing: When coordinating a media tour, think in terms of what the media needs and when it’s appropriate. Alerting the media and pitching them at the proper time is one aspect. The other is finalizing the actual time of the tour.

● Team effort: None of these campaigns can happen without a unified media team behind the scenes making it all come together

KEF Media understands that this is all a numbers game – and maybe the biggest game of the year isn’t in your budget. Don’t forget another big game that happens in 2024, but it's not in Las Vegas. Pro football stars will face off in Orlando earlier in February, competing in a series of grueling athletic tests and culminating in a 7-on-7 flag-football game. This is another chance to make your brand shine with more than six million people watching in 2023.

Regardless of which game you choose, KEF Media has the tools you need to score a win in 2024. We look forward to helping you capitalize on such powerhouse events to expand your audience and grow your brand.