Satellite Media Tours take all shapes and sizes and it’s no surprise. After all, there is no “one size fits all” solution for getting the right message to the right audience. Still, sometimes it’s helpful to see examples of successful Satellite Media Tours to have an understanding of the strategy behind each approach.
Example #1: Holiday Entertaining
When a global PR agency wanted to boost sales of Navel oranges, they partnered with KEF Media to showcase simple, flavorful recipes during a popular cooking time — the holiday season.
The campaign went a step further and promoted a Twitter watch party for the holiday classic “Elf.” Our goal was to push the message of adding “zest” and reducing stress during the holiday season. To do this, our objective was to secure 26-30 TV interviews, specifically in Columbus and California.
With this tour, the look and feel of the studio was key. We identified several options with our initial proposal so the client knew the backdrop would complement their brand image. We also found the right food stylist so no detail was left uncovered.
On the day of the tour, clients reviewed the tour remotely via our virtual green room and provided live feedback on the day of the tour for strong messaging results that helped make the project a win.