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What is an Audio News Release?

A recent Pew Research Center survey found that nearly half of U.S. adults say they sometimes or often get their news from radio. That’s great news for anyone looking for a fast way to reach millions of listeners over the airwaves — and it’s why we recommend audio news releases, especially when our client is looking for a quick yet effective way to reach mass audiences across the country.

An audio news release (ANR) is a scripted voiceover radio package that can air across a wide footprint in target markets. Overall, they are an easy, efficient and economical way to pre-package your message or your client’s message. ANRs are used for a variety of purposes, like educating and informing audiences or raising awareness about specific topics.

There are three things we ask our partners to keep in mind with Audio News Releases:

  • ANRs can have either a wide reaching or targeted footprint. ANRs can air across a wide selection of markets or air in only markets that you want, which gives you the ability to penetrate certain audiences. We have reached desired Spanish-Language audiences, LGBTQ+ audiences, Asian-American audiences, and more. When you’re able to target an audience, you’re also able to cater your message specifically to that audience, which provides better results overall.

  • ANRs tell a story. 30 to 60 seconds is a short period of time, but that doesn’t mean you have the option to bore your audience. In most cases, you have less than 180 words to get your message across, so every single word counts. The best way to do this is with a story — a beginning, middle, and end (as well as a call to action). You want listeners to stop what they’re doing and pay attention, not tune your message out.

  • ANRs have a calculated spokesperson or voice over artist. You have the option with ANRs to include spokesperson soundbites or to do a voiceover only package. Take your time and pick the right voice for the message. The spokesperson should resonate with the target audience. We’ll provide the professional voiceover artist, and will provide instructions for your spokesperson to remotely record their soundbite.

The best part about ANRs: results are guaranteed. Stations are paid to air audio news releases. Typically they’re placed next to regular newscasts.

When you partner with KEF Media, we do the heavy lifting for you. Our creative team handles the scripting, guides your spokesperson through soundbite recording, then streams the package for approval. Once approved, we also handle placement and reporting.

KEF Media has more than 35 years of experience and is one of the largest broadcast and digital public relations firms in the Southeast. Ready to get started on your next Audio News Release? Don’t hesitate to contact us!