​An Audio News Release (ANR) is a concise, pre-recorded audio segment designed to deliver newsworthy content to radio audiences. Typically lasting 30 to 60 seconds, ANRs can include a voiceover narration and may feature a spokesperson soundbite, providing a direct call to action that guides listeners to your website or business. These segments are strategically scheduled to air adjacent to regular newscasts, ensuring optimal listener engagement. As a secured media offering, ANRs provide guaranteed results, making them a reliable component of your broadcast strategy.​

At KEF Media, we manage the entire ANR process—from initial concept development to final results. Our creative team crafts compelling scripts tailored to your objectives, records professional voiceovers, and, if desired, integrates spokesperson soundbites to enhance credibility. Upon your approval of the final package, we handle all aspects of distribution and provide comprehensive reporting to track performance.​

Our ANR services are highly adaptable, catering to both broad and niche audiences. We have successfully executed campaigns targeting specific states, markets, and demographics, including Urban, Spanish-speaking, LGBTQ, and Asian-American communities. This targeted approach enables us to penetrate traditionally hard-to-reach markets, ensuring your message resonates with the intended audience.​