When a pitch email lands in a newsroom inbox, it needs to be eye-catching and the opportunity should be unique. A b-flat pitch and dull spokesperson is not going to cut it with modern media outlets.
No matter if it’s an on-location, remote, in-studio or virtual tour, getting creative with the set/background is what will set your project apart and make for engaging TV. Broadcast news, whether TV or Online, is still a critical part of your PR strategy, so you want to make sure you are checking all the boxes to best showcase your news. KEF Media recently worked with a client who showcased menu items utilizing a restaurant backdrop. What could be better than taking viewers to the spot and immersing them in the atmosphere?