A Satellite Media Tour (SMT) is a cost-effective way to connect brands with consumers across the country. The goal is to get your spokesperson in front of your target audience. The tour typically includes four hours packed with back-to-back media interviews.
When it comes to cost, rates for a Satellite Media Tour can vary. At KEF Media, we work to tailor tactics to your budget. There are several factors that determine how much you can expect to spend on an SMT to get your message out.
Read more: What is a Satellite Media Tour?
Instead of focusing on a dollar amount, we recommend focusing on the best strategy for your message. With more than 35 years of experience, our team knows what’s going to be the most effective strategy for your client or your brand.
Here are four cost factors to consider if you’re planning an SMT:
Target markets - Do you want to identify target markets? If so, which ones? The largest markets can be the hardest to reach, and every media outlet has its own expectations.
Spokesperson - A spokesperson can make or break your SMT. You want someone with experience who can successfully deliver your desired message. Rates for the spokesperson vary and may involve a talent contract outside of the Satellite Media Tour agreement. For example, a celebrity spokesperson could have another agreement with the brand that covers a full day.
Length - Our standard Satellite Media Tour is 4 hours. Some clients may desire more time for interviews, or less.
Location - Where is your location preference? Remote locations can cost more, but they are typically more visually appealing. An in-studio setup is also an option. We work with our clients to find the most convenient studio location from New York to L.A., and everywhere in between.
Before you get started with a Satellite Media Tour, schedule a meeting with KEF Media. We will make sure an SMT is the best method for your message. We have a wide variety of media tactics and can work with you on customized media plans.
When you work with experts at KEF Media, we will find the most cost-effective solution to deliver your message to the right audience. With 35 years experience, we know what the media wants and how to deliver results that matter.