In today's fast-paced media landscape, businesses and organizations compete to capture the attention of journalists and influencers. Often, that’s why brands like to bring in a celebrity spokesperson — someone who will make media companies think, “I have to book that tour.” It’s a win-win since celebrities also tend to capture audience attention.
This can be a pretty expensive (although effective) strategy, since working with celebrities is never cheap. We started to notice a trend with our clients: celebrities would be booked for five hours, but tours would only last three hours, leaving a lot of time (and money!) on the table. To get the best results for our client, and make the best of the celebrity’s time, we developed Customized Media Days.
A Customized Media Day allows us to book multiple interviews across many different platforms. Start the morning with a Satellite Media Tour, then offer a sit-down to a major publication who wants to live stream the conversation, and wrap up the day with reporters onsite to interview the A-Lister.
This tactic offers numerous benefits, from enhancing brand visibility to fostering meaningful relationships with the media.
Enhanced Media Engagement
A Customized Media Day provides an opportunity for increased engagement with journalists, bloggers, and influencers on a personal level. By offering interactions beyond a Satellite Media Tour, you’re creating an environment for genuine conversation. This level of engagement leads to deeper understanding, increased coverage, and the creation of compelling stories that resonate with target audiences.
In-Depth Insights and Understanding
Customized Media Days offer an opportunity to showcase a unique side of a brand. Whether it’s a guided tour, interactive demonstration, or one-on-one interview, media representatives gain firsthand insights into the company's operations, values, and innovations. This deeper understanding enables journalists to craft more accurate and comprehensive narratives, resulting in more meaningful coverage.
Tailored Content and Targeted Messaging
By customizing the media day experience, hosts can deliver tailored content and targeted messaging to media outlets. This ensures that information presented aligns with their specific interests and publication style. By catering to individual needs, organizations can increase the likelihood of generating favorable coverage.
Building Stronger Relationships
Customized Media Days provide a unique opportunity to build stronger relationships with journalists and influencers. By offering exclusive access to celebrities, brands can foster trust and establish themselves as valuable partners. These relationships can lead to long-term collaborations, ongoing media coverage, and increased brand advocacy, amplifying the impact of a media day beyond the initial event.
Amplified Brand Visibility
One of the primary benefits of a Customized Media Day is the significant boost it offers to brand visibility. Through media coverage, articles, podcasts, social media shares, and influencer endorsements, the day generates buzz and expands brand recognition. A well-executed media day positions an organization as an industry leader and creates a positive association between the brand and the media outlets that cover the event, increasing credibility and enhancing overall brand reputation.
Customized Media Days provide a host of benefits for brands looking for next-level coverage to elevate their visibility. By tailoring the celebrity’s time, brands can create lasting impressions and generate impactful coverage.