Customized Media Day
​If your campaign features a celebrity, sports icon, or household name as the spokesperson, consider elevating your strategy with a Customized Media Day (CMD). A CMD is a tailored event that provides media representatives with exclusive access to your spokesperson, facilitating in-depth interviews and personalized content creation. This approach enhances media engagement and amplifies your campaign's reach across various platforms. By offering a unique, immersive experience, a CMD ensures your message resonates effectively with your target audience.​
This tactic is ideal for clients with five or more media hours of celebrity time.
Maximize your campaign's impact by fully utilizing your spokesperson's availability through a Customized Media Day (CMD). Begin with in-studio live television interviews to reach broad audiences, followed by a sit-down with a major online publication interested in live-streaming the conversation. Next, conduct a 2-3 hour satellite media tour to connect with local TV stations nationwide. Conclude the day by hosting high-profile online publications for on-site interviews with your A-list spokesperson. This customized approach ensures your campaign benefits from diverse media engagements, effectively amplifying your message and extending its reach across multiple platforms.​
These CMDs work best in New York or LA, but can be done almost anywhere. Yes, we even pulled one off at Yellowstone National Park!
Questions about whether or not your campaign is right for this tactic? Call us so we can brainstorm all the customizable possibilities.
You have a bilingual spokesperson capable of resonating with a Spanish-speaking audience? Let us help you reach your desired Spanish-Language Media targets.
