Virtual Media Tours (VMTs) are here to stay. KEF Media perfected VMTs when the COVID-19 pandemic began. Satellite Media Tours (SMTs) and other media coverage options will always have a place and benefit for clients, but VMTs deliver the same great results that clients expect with a few additional perks: no travel, low cost, and remote locations.
We have a nickname for Virtual Media Tours: “SMT in a box.” A smaller footprint allows for more customization, more flexibility, and more options for our clients, but delivers the same great broadcast and digital results. Plus, we can actually ship a VMT “tool box” to a spokesperson’s location to prepare them for the tour (more on that later).
Like other media tours, VMTs involve planning, coordination, and logistics. Here’s a look behind the scenes of a Virtual Media Tour.
To the audience, a virtual media tour looks like this: