Integrated Taped Tour
An Integrated Taped Tour (ITT) is an alternative to a Co-Op Media Tour. It’s one that showcases your client and your client alone — at a fraction of the cost of a traditional Satellite Media Tour.
This new tactic was developed to fill a huge void that exists between a brand’s desire to focus only on their product and their budget. The ITT fills that void with an affordable option.
It’s no secret that the quality of traditional Co-Op tours has declined, with multiple products making segments commercial, fighting for very little airtime and sharing that brief three or four-minute-long spotlight with others. The only upside and appeal of a Co-Op is the cost savings AND the pre-arranged talent.
Think of an ITT as a mini Satellite Media Tour with a Co-Op budget.
A New Alternative to Co-op Media Tours
Tactic Benefits
1. Your Brand Receives Spotlight
In public relations, ensuring your brand's message remains distinct and undiluted is crucial. Traditional Co-op Media Tours often involve multiple brands sharing a segment, which can lead to your message receiving only brief mentions amidst others. This shared spotlight may result in a diluted narrative, as the spokesperson attempts to weave together messaging for several brands, potentially diminishing the impact of your communication.
In contrast, an Integrated Media Tour (IMT) focuses solely on your brand or product. This dedicated approach allows the spokesperson to concentrate entirely on conveying your key messages, resulting in a more authentic and engaging interview. By eliminating the commercial feel often associated with Co-op tours, IMTs enhance the quality of media coverage and ensure your brand's story resonates effectively with your target audience.
Choosing an Integrated Media Tour over a Co-op Media Tour provides a tailored platform where your brand doesn't have to compete for attention, allowing for a more impactful and memorable media presence.
2. Budget Friendly
“Champagne taste on a beer budget” is real and it happens in the world of PR every day. In public relations, achieving significant media exposure often requires strategic planning, especially when working with limited budgets. Clients may aspire to extensive campaigns but face financial constraints that necessitate efficient solutions. An Integrated Taped Tour (ITT) offers a cost-effective alternative, providing exclusive brand coverage at a fraction of the cost of a traditional Satellite Media Tour (SMT). By choosing an ITT, you can secure substantial media attention without compromising quality or exceeding budget limitations.
3. Time & Talent Restrictions Eliminated
Securing media coverage with limited spokesperson availability can feel like trying to squeeze a full production into a coffee break. Enter the Integrated Taped Tour (ITT)—your shortcut to media success without the scheduling gymnastics.
Our team can orchestrate an ITT in just a few production hours, typically during the early morning or mid-afternoon—whatever suits your schedule. Without the rigid constraints of satellite windows, we have the flexibility to make magic happen on your timeline.
We’ll record engaging soundbites with your chosen on-camera talent via Zoom, ensuring they shine in the spotlight. Then, we’ll seamlessly blend these soundbites with captivating b-roll of your product and top-notch stock footage to craft broadcast-ready segments. Once the masterpiece is complete, we’ll distribute these gems to media outlets far and wide.
The result? A streamlined, effective, and budget-friendly approach that delivers your message to the masses—no stress, no fuss.