It’s football season! While that typically means more tailgates and watch parties, it also means more time spent in front of the TV — which presents major opportunities for brands. And companies are willing to pay for the extra promotion, too. The 2022 season is expected to bring in nearly $2 billion in sponsorship revenue for the NFL.
It’s no surprise that companies are willing to drop that kind of cash with so many people watching games. This season, Prime Video’s first regular-season Thursday Night Football game averaged 15.3 million viewers, which exceeded expectations. And that’s just one game!
Ahead of the game, which was Prime Video’s first as the exclusive home of Thursday Night Football, we produced a media tour for Prime Video featuring the broadcast team — Ryan Fitzpatrick, Richard Sherman, Tony Gonzalez, and Andrew Whitworth.