The 2024 Summer Olympics will be held in Paris, France. With a rich culture and history — the excitement of holding the Olympics in a European City is already building. Plus, the world is ready to celebrate athletes in person after COVID-19 delayed the 2020 Games and limited access to the 2022 Games.
One Year Out: What Brands Need to Do to Prepare for Paris 2024
Even though we are one year away from the Games, there are several plans that you should start making now to ensure your brand or your client’s brand is ready to compete. The audience will be large, and everyone will be ready to see what’s new and different.
KEF has worked with brands at the Olympics dating back to the 1984 Winter Games in Sarajevo, Yugoslavia. Below is a list of marketing ideas of how to prepare for Paris 2024. The best part? You don’t have to wait until 2024 to jump on any of them!
Know your target audience for your brand. Identifying the demographics, interests, and preferences of the audience to tailor marketing efforts effectively. This will be beneficial not only for building content prior to the Games, but also during different events as well.
Consider becoming an official sponsor of Team USA. This provides opportunities for brand visibility, exclusivity, and association with an individual sport or the event. Collaborating with the Olympic organizing committee or individual sports teams can enhance brand recognition and credibility. If you are not an official sponsor, there are certain rules that you have to play by. (Don’t worry, we’re here to help you navigate them!)
Prepare for arrangements if you’re sponsoring an athlete. Be mindful of competition schedules and find out practice schedules ahead of time. You will want to plan media tours around their events and required preparation. Plan for a media tour ahead of Paris 2024 with the athlete. The media loves talking to them!
Have a backup plan (especially if the athlete receives a medal). Did your sponsored athlete win a medal? That’s amazing! But you may be limited in how quickly you can turn around content related to the win. There is always a media blackout after an athlete medals, but we typically book tours as soon as the blackout ends as there is still a lot of excitement to celebrate. And, if you decide at the last minute to celebrate that unexpected medal win, don’t worry – we can book a tour very quickly to help you capitalize on that victory!
Be ready for anything. We often produce spur-of-the-moment media tours or content while we are on site during the Olympic Games. Sometimes, the best stories are unplanned, and it’s important to be ready to change up the game plan to take advantage of momentum.
Innovate. Technology broadens the horizons of our capabilities. When we are on site at the Olympics, we don’t rely on extensive cable runs and two satellite hops with long delays anymore. We can work with you to think about outside-of-the-box ideas now that technology allows us to be more flexible than previous years.
Need help getting started with the ideas above? Contact KEF today! We truly love the Olympics and generating positive results for our clients.