There are more options than ever before to get your client’s message in front of an audience. After you decide which tactic is best - whether it’s a Satellite Media Tour, a Virtual Media Tour, or another tactic - the next most important aspect to consider is location.
“Vision” is part of the word television, and it’s also just as important on digital landscapes. We often see others just switching out logos on a screen behind talent. While sometimes that is effective and enough, it’s definitely not the key to standing out and creating a memorable message. TV and digital producers want visual stories, not just two people talking.
So what’s best? Using a studio or going on-location for a media tour? We’re taking a look at the pros and cons of each scenario.
Using a studio for media tours
Using studios for media tours has a lot of advantages but also some limitations. With some media partners, studios have the tendency to get a little boring. They typically include product on a table in front of a spokesperson. Sometimes, that’s all that is needed. Other times, there are ways to elevate the set to the next level.
When talking about home safety, the KEF Media team created a bedroom on-set for a more realistic experience.