The beaches of Mexico. A celebrity’s backyard. On a farm. Media tours can be produced from nearly any spot in the world. (Take our word for it. We’ve produced media tours everywhere from stadiums to Yellowstone to the top of a Beijing hotel.)
From our 36 years of experience with media tours, we’ve found location can often be the difference between forgettable and unforgettable.
Here are some of the top reasons to choose an on-location media tour:
Television is a visual medium. These days, all digital platforms are as well. When you’re planning a tour, the last thing you want is your message to fall flat. On-location tours grab viewers attention and make them say, “Hey honey! Look at this!” instead of putting their hand on the remote to switch the station.
The media is more likely to be interested in coverage. When you have a compelling topic coupled with an attractive background, it’s hard for the media to turn it down. Viewers want an experience that ‘takes them there,’ and that’s much easier to achieve on-location than in a studio.
Cozy corners don’t always get the win. There is always a time and a place for hosting media tours in a studio. We are not trying to say that a remote tour is the only option. We are simply encouraging you to think outside the box when it comes to how your next tour is set up. We always encourage our clients to get more creative than just a table with a framed logo in the background. When you can’t be outside, consider creating your desired destination INSIDE.
Now for a word of caution before the brainstorming begins: just because you can go anywhere, doesn’t mean that you should. The location for your tour should always be relevant to the message. The ultimate goal is to take the audience where you want them to be and give them an experience through the screen.
Of course, outdoor locations will always include a contingency plan for weather and other unforeseen circumstances. When you partner with KEF Media, we always have plans in place so that it’s one less thing for you to worry about.
At the end of the day, producing a tour that gets results is all about creativity. Work with a partner who goes all-in (and all out) to take care of the details. The details make all the difference for your client and for the decision-makers who are picking up the tour.
If you’re ready to start planning your next tour, contact us.