Your spokesperson delivered a strong message. Your backdrop looked great. The tour reached 25 or more stations and markets. Now, how do you know if the Satellite Media Tour (SMT) was a success? An SMT is an investment and you should get the most out of your budget.
First, let’s take a step back. When you work with an experienced team, there should be no surprises when you see your SMT results. You should know what to expect from the very first planning stages. A successful Satellite Media Tour begins well before the day of production.
Here is what should be covered before the launch of a successful Satellite Media Tour:
Target markets. Target markets across the U.S. or world should be identified during the planning stage.
Media pitch. You need a hand-crafted pitch to secure your message. Pitching media requires the correct timing, good relationships, and securing well-known talent. You also want to pitch media that’s right for your message.
Spokesperson. The spokesperson carries a lot of weight for Satellite Media Tours. A-list celebrities are great, but also expensive. Consider a subject matter expert who is able to comfortably talk about your message. Also work with a media partner who knows how to maximize a spokesperson’s time. You’re paying for it and it should be used wisely.
Logistical details. Your media partner should secure satellite space and handle all of the behind-the-scenes logistics. If these details are not buttoned up, the chances for a successful tour are low.
Network quality backdrop. The set of a successful SMT is dynamic. KEF Media takes pride in crafting compelling backdrops, whether you’re in a studio or a remote location.