Results are critical in the PR world, especially when companies spend money to drive awareness around their brand.
While media impressions and reach are important, sometimes more targeted efforts will get more effective results for your client or brand than a message that spans a wide audience. If you have a good understanding of your target audience, executing a campaign that hits the primary markets and audiences can be more successful than delivering a message that reaches a large number of people.
We developed Guaranteed Demo Tactics (GDT) because targeted PR results matter just as much as getting the most eyeballs on a message. Nothing else matters if you’re not reaching the right audience at the right time. With GDT, we drill down to find the desired viewers, listeners, and readers across multiple platforms.
What are Guaranteed Demo Tactics (GDT)?
Guaranteed Demo Tactics include four different media options.
Network Affiliate TV - 60-second segments air adjacent to local morning show newscasts on network affiliates in your selected markets.
Over-The-Top (OTT) viewing or streaming content - 30-second content reaches anyone that watches tv shows, sports, movies, etc. via streaming with devices such as smart TVs, Roku or Amazon Fire Sticks. OTT is only shown to targeted audiences in your selected categories. It airs prior to programs viewers’ select and is unskippable.
Video or Print Matte Features - 400-600 word written feature/video placed on websites and in local publications. Can be targeted by state or by specific markets.
Customized Radio News Releases - 60-second audio story can be targeted by region, state or specific market.
With GDTs, we’re able to use the following categories to pinpoint the right audience:
Homes with children
Developing your message for targeted PR campaigns
Now that you’ve decided on your audience and how to reach them, the next step is to develop tailor messages that will ultimately lead consumers to make a decision. KEF Media has more than 35 years of experience developing messaging that not only resonates with the target audience, but also with the desired media outlet.
We know what media outlets are looking for and can help sharpen your message to get the right coverage. Our team also understands how to find what’s unique about your client and find the key value proposition so messaging sticks. Ready to get started? Contact us today.