There’s something undeniably magical about fall—the crisp air, the explosion of color in the trees, and the cozy charm that only autumn can bring. For travel destinations, this season offers more than just a change in scenery. It presents a powerful marketing opportunity waiting to be seized.
Did you know that 65% of Americans are “chasing seasons,” and fall ranks as the most popular time to travel—beating out summer and spring?
People aren’t just looking for a getaway—they’re looking for an experience they can feel.
Autumn travel is all about emotional connection. Travelers are drawn to destinations that deliver that perfect "aah" moment: the first sip of hot cider on a brisk morning, a scenic drive framed by fiery foliage, or a harvest dinner under a canopy of stars.
Fall Experiences That Capture Media Gold
Want to make your fall campaign media-worthy? Focus on the details that make the season unforgettable:
- Fall-only events
Harvest festivals, scenic train rides, leaf-peeping tours, and limited-time pop-up markets—experiences that only happen once a year are media catnip.
- Local flavors and seasonal menus
Highlight regional specialties like squash risotto, hot mulled cider, maple-glazed everything, and locally brewed fall beers.
- Visual storytelling
Lean into autumn’s aesthetic: vibrant foliage against evergreen backdrops, glowing golden-hour sunsets, and cozy interiors that whisper “stay a while.”
Seasonal Media Strategies That Work
- Publish a Fall Travel Guide
Curate a downloadable or shareable guide featuring top trails, best drives, festive events, and cozy stays.
- Pitch timely story angles
Examples: “Why fall road trips are replacing summer beach escapes,” or “The rise of fall wellness retreats as travelers prioritize seasonal self-care.”
- Tap into emotional storytelling
Don’t just promote a destination—invite people to fall in love with it.
National Travel Expert, Dayvee Sutton says "Autumn isn’t just an in-between season. It's the perfect opportunity for travelers to slow down, savor the sights of the changing foliage, and fall in love with a destination in its most authentic light."
National Travel Expert, Dayvee Sutton, says, “Autumn isn’t just an in-between season. It’s the perfect opportunity for travelers to slow down, savor the sights of the changing foliage, and fall in love with a destination in its most authentic light.”
Ready to Elevate Your Fall Marketing?
Fall isn’t just a filler season, it’s a feeling. And when promoted right, it can turn your destination into the place to be!
Let KEF Media help you craft authentic, media-ready campaigns that capture the spirit of the season and earn the attention your destination deserves.