Guaranteed Demo Tactics

​In public relations, strategies vary based on campaign objectives. At times, casting a wide net is essential to maximize exposure and reach a broad audience. However, certain initiatives require targeting a specific demographic to achieve success. With Guaranteed Demo Tactics (GDTs), we eliminate uncertainty by precisely identifying and engaging your EXACT target audience across various media platforms, ensuring your message resonates with those who matter most.​

Guaranteed Demo Tactics include four different media options.

Network Affiliate TV – 60-second segments air adjacent to local morning show newscasts on network affiliates in your selected markets.

Over-The-Top (OTT) viewing or streaming content – 30-second content that reaches anyone that watches tv shows, sports, movies, etc. via streaming with devices such as smart TVs, Roku or Amazon Fire Sticks. OTT is only shown to targeted audiences in your selected categories and airs prior to selected program viewers select and is unskippable.

Video/Print Matte Features – 400-600 word written feature/video placed on websites and in local publications. Can be targeted by state or by specific markets.

Customized Radio News Releases – 60-second audio story can be targeted by region, state or specific market.

Specific targeting varies on the platforms, but targeting categories include:

  • Age

  • Gender

  • Zip Code

  • Homes with children

  • Education level

  • Interests

Simple and scalable. Contact us for a customized plan to guarantee your success.