B-Roll Distribution

B-roll distribution packages and sound bites, also known as video news releases, are loosely edited footage offered at no cost to network and local market television news producers who can incorporate the tape into newscasts.

Closeup of a camera lens

KEF Media has produced and distributed thousands of B-roll packages to network and local market TV newscasts for nearly 30 years. In fact, we pioneered many of the B-roll distribution techniques used today to alert media and place B-roll with the producers most inclined to consider it to visually tell your story.

To make sure B-roll distribution is a viable option, we’ll consult with you first then take care of production, placement and reporting.

Do you have a bilingual spokesperson capable of resonating with a Spanish-speaking audience? We have the advantage to penetrate those typical difficult-to-reach markets. Let us help you reach your desired Spanish-Language Media targets.