PyeongChang 2018 

2018 Winter Olympics: South Korea upbeat 100 days before Games

Pyeongchang, South Korea – Marking 100 days until the PyeongChang Winter Olympics, the Olympic flame has once again arrived on South Korean soil.

Thirty years after the 1998 Seoul Summer Olympics, the flame arrived at Incheon airport to a show of singing, dancing, and speeches. South Korea’s favorite figure skater and former Olympiad, Kim Yuna and Prime Minister Lee Nak-yon stood side by side to ignite the flame to a ceremonial cauldron and start the Olympic torch relay.

Over the coming months, 7,500 torchbearers will carry the flame 2,018 kilometers around South Korea before arriving at PyeongChang Olympic Stadium on February 9.
Read more about PyeongChang’s preparations for the Games here.

It’s not too early to plan your pre-games activation and on-the-ground programs for PyeongChang in 2018. We’ll conduct Satellite Media Tours from the Winter Games and also offer video production, editing, and digital services. As always, we’ll have our seasoned KEF Media hands on the ground to make sure your project is a gold medal success.

KEF Media has been serving clients at the games dating back to Sarajevo in 1984. Nobody in the business has more major international sporting event experience than we do.


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