Guaranteed Market Tour
“Paid” is no longer taboo in public relations so we’ve developed the Guaranteed Market Tour, which optimizes your marketing campaigns by generating positive local television news coverage in any TV market in the U.S. This tactic is perfect if you have specific markets to target.
The GMT is a non-proprietary, local market publicity campaign that is scalable and designed to drive traffic and increase sales during key promotional periods. It’s ideal for promoting travel destinations, restaurants, and retail clients who are trying to reach consumers in specific cities.
How does it work? A knowledgeable lifestyle expert is videotaped in an appropriate setting where he or she presents your messaging. A third party lends credibility to these 90-second segments, which air adjacent to local newscasts in the morning day part.
Let us help your branded content drive engagement and ROI.
Your Guaranteed Market Tour Includes:
Five markets of your choice
NYC, LA and Dallas are additional
Daytime (WFLA) Placement
Guaranteed audience of 1.4 million.
Audio News Release Placement
60-second news package with a guaranteed audience of 5.5 million