“Paid” is no longer taboo in public relations so we’ve developed the Guaranteed Market Tour, which optimizes your marketing campaigns by generating positive local television news coverage in any TV market in the U.S.
Working with Walmart last year, we piloted the GMT, a non-proprietary local market publicity campaign that is scalable, and designed to drive traffic and increase sales during key promotional periods.
How does it work? A knowledgeable lifestyle expert is videotaped in an appropriate setting where he or she presents your messaging. A third party lends credibility to these 90-second segments, which air adjacent to local newscasts in the morning day part.
During each live-to-tape, market-specific segment the expert tells viewers to visit a special micro website we create where they can find more information such as store locators, special viewer coupons, recipes, etc.
Let us help your branded content drive engagement and ROI.
Your Guaranteed Market Tour Includes:
Five markets of your choice
NYC, LA and Dallas are additional
Daytime (WFLA) PlacementGuaranteed audience of 1.4 million.
Audio News Release Placement
60-second news package with a guaranteed audience of 5.5 million