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TV: An Important Ingredient in Your Media Mix

TV: An Important Ingredient in Your Media Mix

We live in a digital world and there is no doubt it has turbocharged the public relations agency business. But if the Internet was the best and only way to communicate, brand management would have long ago abandoned television advertising. It’s true that in 2017, for...
Why Choose KEF Media?

Why Choose KEF Media?

When we execute a broadcast and/or digital projects for a public relations firm, KEF Media considers ourselves that agency’s direct partner. Our goal is the same today as it was in 1986 when KEF Media was launched, to build lasting relationships, as we gain your...
6 Tips for Holiday Co-Op Success

6 Tips for Holiday Co-Op Success

Holiday media planning got you stressed? Do little budgets and big expectations have you wishing you could close your eyes and wake up in 2019? At this of the time of year, many turn to co-op media tours for their holiday campaigns and we wanted to share 6 tips to...
Wading Into Controversy as a PR Strategy

Wading Into Controversy as a PR Strategy

Whether or not former NFL quarterback Colin Kaepernick is being blackballed by league owners is an open question. But I recall Kaepernick was benched by the San Francisco 49ers when he proved to be ineffective as the starter. There is no question he took the NFL by...
Not The Retiring Type

Not The Retiring Type

I’ve applied for Social Security and Medicare and, yet, have come to the realization I’m not the retiring type. Many of my friends are retired and seem to fill their days playing golf. In the nice weather, like today, I work at home out on my deck, which...
Ask and You Just Might Receive

Ask and You Just Might Receive

Attracting A-list celebrities to a public relations program can be a formidable challenge. Getting them to do anything for less than a six-figure fee is practically impossible. But if you have the right story and that story meshes with the celebrity’s own interests,...
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