by Kevin Foley | Dec 11, 2018 | KEF Media Blog
You’ve shot some great brand video, cut it, and posted it online where you think it will do the most good for your client. Great, but why stop there? Your video can and should be on television programs targeting your brand’s audience, especially if that brand is... 
by Kevin Foley | Dec 3, 2018 | KEF Media Blog
Super Bowl VIII will kick off at Mercedes-Benz stadium in Atlanta February 3, 2019. It’s the third time the big game will be played in our hometown and it is undoubtedly one of the highest profile platforms for public relations pros, whether they represent sponsors or... 
by Kevin Foley | Nov 14, 2018 | KEF Media Blog
Congratulations, you won that big account! Now, how long will the honeymoon last? When will that new client start wondering when your team will deliver those results you promised? My experience tells me, well, yesterday. As an account manager many years ago at two... 
by KEF Media | Nov 6, 2018 | KEF Media Blog
The Daily Buzz™ is one of the fastest growing digital destinations for the culturally obsessed – young adults who love celebrities, entertainment news, lifestyle news, and brand integrations. Digital PR professionals take the guesswork out of their strategies by... 
by Yvonne Hanak | Oct 29, 2018 | KEF Media Blog
Do Satellite Media Tours (SMTs) still work? We hear that question often. The answer is YES… with a caveat. TV stations still need content for morning programs, online outlets are hungry for compelling video, radio and newspapers are being tasked with building up their... 
by Kevin Foley | Oct 22, 2018 | KEF Media Blog
We live in a digital world and there is no doubt it has turbocharged the public relations agency business. But if the Internet was the best and only way to communicate, brand management would have long ago abandoned television advertising. It’s true that in 2017, for...
