by Kevin Foley | Feb 6, 2019 | KEF Media Blog
Did you watch all the Super Bowl commercials on television? So did I. I noticed a lot of brands invested upwards of $5 million for a 30-second spot. Why? TV works. What were 100 million viewers talking about on Monday? That dog of a 13-3 game, or the LOL spot Hyundai... 
by Kevin Foley | Dec 11, 2018 | KEF Media Blog
You’ve shot some great brand video, cut it, and posted it online where you think it will do the most good for your client. Great, but why stop there? Your video can and should be on television programs targeting your brand’s audience, especially if that brand is... 
by Kevin Foley | Dec 3, 2018 | KEF Media Blog
Super Bowl VIII will kick off at Mercedes-Benz stadium in Atlanta February 3, 2019. It’s the third time the big game will be played in our hometown and it is undoubtedly one of the highest profile platforms for public relations pros, whether they represent sponsors or... 
by Kevin Foley | Nov 14, 2018 | KEF Media Blog
Congratulations, you won that big account! Now, how long will the honeymoon last? When will that new client start wondering when your team will deliver those results you promised? My experience tells me, well, yesterday. As an account manager many years ago at two... 
by KEF Media | Nov 6, 2018 | KEF Media Blog
The Daily Buzz™ is one of the fastest growing digital destinations for the culturally obsessed – young adults who love celebrities, entertainment news, lifestyle news, and brand integrations. Digital PR professionals take the guesswork out of their strategies by... 
by Yvonne Hanak | Oct 29, 2018 | KEF Media Blog
Do Satellite Media Tours (SMTs) still work? We hear that question often. The answer is YES… with a caveat. TV stations still need content for morning programs, online outlets are hungry for compelling video, radio and newspapers are being tasked with building up their...
