You’re having a group of friends over for a party and you decide to invite a guy you recently met at a coffee shop. You don’t really know him, but he seems like the outgoing sort who comprises your circle of friends and acquaintances. He seems like a good fit. The guy...
Dating back to the 1984 Winter Olympics in Sarajevo, we have helped brands activate their Olympic sponsorships at a dozen subsequent Olympic Games on four continents. The most important lesson we’ve learned is that failure to prepare is preparing to fail. With the...
I must get a dozen sales e-mails every day. They usually start out with something bland like, “Can you spare 10 minutes for a conversation about (fill in the blank).” What’s often clear is that the sales representative never bothered to learn what my company does or...
Did you watch all the Super Bowl commercials on television? So did I. I noticed a lot of brands invested upwards of $5 million for a 30-second spot. Why? TV works. What were 100 million viewers talking about on Monday? That dog of a 13-3 game, or the LOL spot Hyundai...
You’ve shot some great brand video, cut it, and posted it online where you think it will do the most good for your client. Great, but why stop there? Your video can and should be on television programs targeting your brand’s audience, especially if that brand is...
Super Bowl VIII will kick off at Mercedes-Benz stadium in Atlanta February 3, 2019. It’s the third time the big game will be played in our hometown and it is undoubtedly one of the highest profile platforms for public relations pros, whether they represent sponsors or...
