by Kevin Foley | May 6, 2019 | KEF Media Blog
Dating back to the 1984 Winter Olympics in Sarajevo, we have helped brands activate their Olympic sponsorships at a dozen subsequent Olympic Games on four continents. The most important lesson we’ve learned is that failure to prepare is preparing to fail. With the... 
by Kevin Foley | Feb 14, 2019 | KEF Media Blog
I must get a dozen sales e-mails every day. They usually start out with something bland like, “Can you spare 10 minutes for a conversation about (fill in the blank).” What’s often clear is that the sales representative never bothered to learn what my company does or... 
by Kevin Foley | Feb 6, 2019 | KEF Media Blog
Did you watch all the Super Bowl commercials on television? So did I. I noticed a lot of brands invested upwards of $5 million for a 30-second spot. Why? TV works. What were 100 million viewers talking about on Monday? That dog of a 13-3 game, or the LOL spot Hyundai... 
by Kevin Foley | Dec 11, 2018 | KEF Media Blog
You’ve shot some great brand video, cut it, and posted it online where you think it will do the most good for your client. Great, but why stop there? Your video can and should be on television programs targeting your brand’s audience, especially if that brand is... 
by Kevin Foley | Dec 3, 2018 | KEF Media Blog
Super Bowl VIII will kick off at Mercedes-Benz stadium in Atlanta February 3, 2019. It’s the third time the big game will be played in our hometown and it is undoubtedly one of the highest profile platforms for public relations pros, whether they represent sponsors or... 
by Kevin Foley | Nov 14, 2018 | KEF Media Blog
Congratulations, you won that big account! Now, how long will the honeymoon last? When will that new client start wondering when your team will deliver those results you promised? My experience tells me, well, yesterday. As an account manager many years ago at two...
