by Kevin Foley | Jul 22, 2019 | KEF Media Blog
Back in the olden days – the 1990s anyway – we produced video news releases or VNRs for many leading public relations agencies and corporate clients. These were the equivalent of what we call content today. We would look for an intriguing, newsworthy way to present a... 
by Kevin Foley | Jun 11, 2019 | KEF Media Blog
Think about your client, that person with whom you have regular contact, the one who critiques the work of your account team and signs off on your agency’s invoices. He or she sits in a tough spot. Over here is your agency entrusted to deliver on the PR programming... 
by Kevin Foley | May 21, 2019 | KEF Media Blog
You’re having a group of friends over for a party and you decide to invite a guy you recently met at a coffee shop. You don’t really know him, but he seems like the outgoing sort who comprises your circle of friends and acquaintances. He seems like a good fit. The guy... 
by Kevin Foley | May 6, 2019 | KEF Media Blog
Dating back to the 1984 Winter Olympics in Sarajevo, we have helped brands activate their Olympic sponsorships at a dozen subsequent Olympic Games on four continents. The most important lesson we’ve learned is that failure to prepare is preparing to fail. With the... 
by Kevin Foley | Feb 14, 2019 | KEF Media Blog
I must get a dozen sales e-mails every day. They usually start out with something bland like, “Can you spare 10 minutes for a conversation about (fill in the blank).” What’s often clear is that the sales representative never bothered to learn what my company does or... 
by Kevin Foley | Feb 6, 2019 | KEF Media Blog
Did you watch all the Super Bowl commercials on television? So did I. I noticed a lot of brands invested upwards of $5 million for a 30-second spot. Why? TV works. What were 100 million viewers talking about on Monday? That dog of a 13-3 game, or the LOL spot Hyundai...
