Considering a Satellite Media Tour to get your message to broadcast outlets? The good news is SMTs are working very well, they just look a bit different than they did 2 months ago. Here are some key learnings and tips for a successful Virtual Media Tour. When the...
The Super Bowl LIV will kick off at Hard Rock Stadium in Miami February 2, 2020. It’s undoubtedly one of the highest-profile platforms available to public relations pros, whether they represent sponsor or non-sponsor brands. The news media will descend on Miami right...
When planning a satellite media tour, there are a lot of things to consider but perhaps the most important is its location. We often produce tours in studios, but my personal preference is a location that reflects the client’s message whenever possible. If you watch...
In two short years, The Daily Buzz digital platforms have proven to be an audience magnet. “Every week we’re seeing more views and interactions. It’s been incredible to see how our show has taken off so quickly in such a short period of time...
Back in the olden days – the 1990s anyway – we produced video news releases or VNRs for many leading public relations agencies and corporate clients. These were the equivalent of what we call content today. We would look for an intriguing, newsworthy way to present a...
Think about your client, that person with whom you have regular contact, the one who critiques the work of your account team and signs off on your agency’s invoices. He or she sits in a tough spot. Over here is your agency entrusted to deliver on the PR programming...
