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Lessons Learned in the VNR Era Applicable Today

Lessons Learned in the VNR Era Applicable Today

Back in the olden days – the 1990s anyway – we produced video news releases or VNRs for many leading public relations agencies and corporate clients. These were the equivalent of what we call content today. We would look for an intriguing, newsworthy way to present a...
Adequate or Astonishing?

Adequate or Astonishing?

Think about your client, that person with whom you have regular contact, the one who critiques the work of your account team and signs off on your agency’s invoices. He or she sits in a tough spot. Over here is your agency entrusted to deliver on the PR programming...
Who You Invite to the Party Matters

Who You Invite to the Party Matters

You’re having a group of friends over for a party and you decide to invite a guy you recently met at a coffee shop. You don’t really know him, but he seems like the outgoing sort who comprises your circle of friends and acquaintances. He seems like a good fit. The guy...
The Art of the Pitch: 5 Tips for Success

The Art of the Pitch: 5 Tips for Success

I must get a dozen sales e-mails every day. They usually start out with something bland like, “Can you spare 10 minutes for a conversation about (fill in the blank).” What’s often clear is that the sales representative never bothered to learn what my company does or...
TV Plays Big Role for Brands at Big Game

TV Plays Big Role for Brands at Big Game

Did you watch all the Super Bowl commercials on television? So did I. I noticed a lot of brands invested upwards of $5 million for a 30-second spot. Why? TV works. What were 100 million viewers talking about on Monday? That dog of a 13-3 game, or the LOL spot Hyundai...
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