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Why Isn’t Your Social Media Video on TV?

Why Isn’t Your Social Media Video on TV?

You’ve shot some great brand video, cut it, and posted it online where you think it will do the most good for your client. Great, but why stop there? Your video can and should be on television programs targeting your brand’s audience, especially if that brand is...
TV: An Important Ingredient in Your Media Mix

TV: An Important Ingredient in Your Media Mix

We live in a digital world and there is no doubt it has turbocharged the public relations agency business. But if the Internet was the best and only way to communicate, brand management would have long ago abandoned television advertising. It’s true that in 2017, for...
Wading Into Controversy as a PR Strategy

Wading Into Controversy as a PR Strategy

Whether or not former NFL quarterback Colin Kaepernick is being blackballed by league owners is an open question. But I recall Kaepernick was benched by the San Francisco 49ers when he proved to be ineffective as the starter. There is no question he took the NFL by...
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