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TV Plays Big Role for Brands at Big Game

TV Plays Big Role for Brands at Big Game

Did you watch all the Super Bowl commercials on television? So did I. I noticed a lot of brands invested upwards of $5 million for a 30-second spot. Why? TV works. What were 100 million viewers talking about on Monday? That dog of a 13-3 game, or the LOL spot Hyundai...
Why Isn’t Your Social Media Video on TV?

Why Isn’t Your Social Media Video on TV?

You’ve shot some great brand video, cut it, and posted it online where you think it will do the most good for your client. Great, but why stop there? Your video can and should be on television programs targeting your brand’s audience, especially if that brand is...
TV: An Important Ingredient in Your Media Mix

TV: An Important Ingredient in Your Media Mix

We live in a digital world and there is no doubt it has turbocharged the public relations agency business. But if the Internet was the best and only way to communicate, brand management would have long ago abandoned television advertising. It’s true that in 2017, for...
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