The Super Bowl LIV will kick off at Hard Rock Stadium in Miami February 2, 2020. It’s undoubtedly one of the highest-profile platforms available to public relations pros, whether they represent sponsor or non-sponsor brands. The news media will descend on Miami right...
When planning a satellite media tour, there are a lot of things to consider but perhaps the most important is its location. We often produce tours in studios, but my personal preference is a location that reflects the client’s message whenever possible. If you watch...
Back in the olden days – the 1990s anyway – we produced video news releases or VNRs for many leading public relations agencies and corporate clients. These were the equivalent of what we call content today. We would look for an intriguing, newsworthy way to present a...
Think about your client, that person with whom you have regular contact, the one who critiques the work of your account team and signs off on your agency’s invoices. He or she sits in a tough spot. Over here is your agency entrusted to deliver on the PR programming...
You’re having a group of friends over for a party and you decide to invite a guy you recently met at a coffee shop. You don’t really know him, but he seems like the outgoing sort who comprises your circle of friends and acquaintances. He seems like a good fit. The guy...
