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Location or Studio for Satellite Media Tours?

Location or Studio for Satellite Media Tours?

  When planning a satellite media tour, there are a lot of things to consider but perhaps the most important is its location. We often produce tours in studios, but my personal preference is a location that reflects the client’s message whenever possible. If you watch...
Lessons Learned in the VNR Era Applicable Today

Lessons Learned in the VNR Era Applicable Today

Back in the olden days – the 1990s anyway – we produced video news releases or VNRs for many leading public relations agencies and corporate clients. These were the equivalent of what we call content today. We would look for an intriguing, newsworthy way to present a...
Adequate or Astonishing?

Adequate or Astonishing?

Think about your client, that person with whom you have regular contact, the one who critiques the work of your account team and signs off on your agency’s invoices. He or she sits in a tough spot. Over here is your agency entrusted to deliver on the PR programming...
Who You Invite to the Party Matters

Who You Invite to the Party Matters

You’re having a group of friends over for a party and you decide to invite a guy you recently met at a coffee shop. You don’t really know him, but he seems like the outgoing sort who comprises your circle of friends and acquaintances. He seems like a good fit. The guy...
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