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The Art of the Pitch: 5 Tips for Success

The Art of the Pitch: 5 Tips for Success

I must get a dozen sales e-mails every day. They usually start out with something bland like, “Can you spare 10 minutes for a conversation about (fill in the blank).” What’s often clear is that the sales representative never bothered to learn what my company does or...
TV Plays Big Role for Brands at Big Game

TV Plays Big Role for Brands at Big Game

Did you watch all the Super Bowl commercials on television? So did I. I noticed a lot of brands invested upwards of $5 million for a 30-second spot. Why? TV works. What were 100 million viewers talking about on Monday? That dog of a 13-3 game, or the LOL spot Hyundai...
Why Isn’t Your Social Media Video on TV?

Why Isn’t Your Social Media Video on TV?

You’ve shot some great brand video, cut it, and posted it online where you think it will do the most good for your client. Great, but why stop there? Your video can and should be on television programs targeting your brand’s audience, especially if that brand is...
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