by Kevin Foley | Dec 11, 2018 | KEF Media Blog
You’ve shot some great brand video, cut it, and posted it online where you think it will do the most good for your client. Great, but why stop there? Your video can and should be on television programs targeting your brand’s audience, especially if that brand is... 
by Kevin Foley | Dec 3, 2018 | KEF Media Blog
Super Bowl VIII will kick off at Mercedes-Benz stadium in Atlanta February 3, 2019. It’s the third time the big game will be played in our hometown and it is undoubtedly one of the highest profile platforms for public relations pros, whether they represent sponsors or... 
by Kevin Foley | Nov 27, 2018 | KEF Media Blog
Advertising agencies often hire celebrity endorsers for their clients with the intent of featuring the sports or entertainment star in broadcast and digital commercials. What we have discovered is, during negotiations, ad agencies sometimes overlook publicity clauses... 
by Kevin Foley | Nov 20, 2018 | KEF Media Blog
As public relations agencies become increasingly focused on digital communications, traditional tactics are sometimes overlooked, especially where the broadcast media is concerned. Yet, they have a relevant place in the marketing mix, and some of the most innovative,... 
by Kevin Foley | Nov 14, 2018 | KEF Media Blog
Congratulations, you won that big account! Now, how long will the honeymoon last? When will that new client start wondering when your team will deliver those results you promised? My experience tells me, well, yesterday. As an account manager many years ago at two...
