The Content Marketing Institute recently released its B2C research for 2015 benchmarks, budgets and trends. Eight goals were identified when it comes to crafting and disseminating content for their clients: customer relationship/loyalty, engagement, brand awareness, sales, customer evangelism, lead generation, lead nurturing, and upselling/cross-selling.
When it comes to the landscape of digital marketing, it’s racing at a breakneck pace, with new technologies, distribution choices and increased access to measurement. What’s striking is how content marketing and social marketing strategies are becoming tougher to differentiate.
It’s no surprise then most marketers employ content marketing as their primary focus.
So what type of content works best?
“CONSENSUS IS VISUAL CONTENT RECEIVES THE MOST ATTENTION AND DESERVEDLY SO.”
Performance metrics improve dramatically with visual content as opposed to text. Graphics, images and videos tell a story in a compelling and dynamic way.
It’s this consumer craving for visuals that leads marketers to put more emphasis on infographics, dynamic still photography and captivating video.
Let’s take a closer look at video. Clients are Internet savvy these days and no longer accept over-branded videos. Instead, they look to take a message first and associate the message with a brand or organization. Without the sales message up front, consumers become more willing to watch the video.
Not convinced video is the next frontier?
Consider this: Over the next three years it is estimated that 69% of all consumer Internet traffic will be from online video.
Does your public relations and marketing team need assistance with dynamic video reaching the right audience? Does your company need a professional corporate video to launch your video marketing campaign or supplant your brand’s identity? We’d be glad to help!