home  >  SMT with NASCAR champ Greg Biffle & 2007 Soap Box Derby Champ Tyler Scoff

For Immediate Release
Contact: Amy Burton
(404) 605-0009 x 307

May 2009: KEF Media Associates conducted a SMT on behalf of Goodyear Tires which pitted NASCAR champ Greg Biffle against the 2007 Soap Box Derby Champion, 15-year-old Tyler Scoff, in the Goodyear Fuel Max Challenge. The Soap Box Derby challenge between the two champs was held at the Derby Downs Track in Akron, Ohio. Scoff's car and Biffle's car were equipped identically in every regard except for the tires. Weights were added so that each car's weight, including its driver, would be the same. Scoff's victory was attributed to the tires on her car - Goodyear's Fuel Max Tires.