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Media Tours



Customized Media Day

By embracing and capitalizing on the paid, earned, shared and owned landscape, we have leveraged our content creation and storytelling expertise to adapt our traditional media tour techniques. With a customized media day, we’ll integrate broadcast and digital wherever possible. What it does is expand traditional Satellite Media Tour capabilities,…

Satellite Media Tour

With nearly 30 years as an industry leader, we deliver the technical expertise that will make your SMT network quality. KEF Media offers this tried and true public relations broadcast technique that embeds your spokesperson and message on television newscasts in target markets across the U.S. or around the world using satellite and Internet technologies…

Integrated Media Tour

An integrated tour provides an opportunity for varied media coverage.

Paid-Earned-Shared-Owned is the new media reality for public relations professionals so we’ve developed the Integrated Media Tour, a customized technique that delivers the best of all worlds along with the results you expect…

More in a Minute©

Let’s face it, there are times you need your story to air in all the top U.S. markets. That’s why we developed More…In A Minute, a scripted, narrated 60-second news package that features your message, front and center…

 

Audio News Release

Audio News Releases offer an easy, efficient and economical way to pre-package and place your messages in target radio markets. KEF Media produces and packages a news segment with scripted voice over that typically runs…

 

Co-Op Media Tours

Co-Op Media Tours

The Two-Partner Maximum Co-Op Media Tour! Co-op Media Tours are a relatively low cost and effective public relations tactic reaching your target broadcast and digital audiences.

Guaranteed Market Tour

“Paid” is no longer taboo in public relations so we’ve developed the Guaranteed Market Tour, which optimizes your marketing campaigns by generating positive local television news coverage in any TV market in the U.S. Working with Walmart last year, we piloted the GMT, a non-proprietary local market publicity campaign that is scalable, and designed to drive traffic and increase sales during key promotional periods…

Radio Media Tour

Radio remains one of the most pervasive mediums available to public relations professionals because radio is everywhere all the time. If you’re looking for a faster and cost-effective way of getting your message on network, major market and target market radio programs – Radio Media Tours may be your answer…

Internet Media Tour

A multi-faceted PR campaign requires a web and digital component these days. The Internet has supplanted virtually every other medium as the place people turn to for information. Internet media tours offer a unique vehicle for reaching Internet users to present your spokesperson and messages to major news websites and niche bloggers…
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