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Co-Op Media Tours

Co-Op Media Tours
Co-op Media Tours are a relatively low cost and effective public relations tactic reaching your target broadcast and digital audiences.

However, co-ops have diminishing returns for clients if three (3) or more partners are sharing a segment due to:

  • Message dilution and confusion
  • Substandard production values and a cluttered set
  • Limited ROI because your client’s messaging is buried

There is a better way!

Thanks to technological advances and the PR industry embracing of PESO (Paid Earned Shared Owned), KEF Media offers a co-op media tour solution to better accommodate your client’s budget while delivering a better ROI:

 

 

The Two (2) Partner Maximum Co-Op Media Tour!

 

Co-Op Media Tour

Benefits:

  • Limited to TWO (2) partners to preserve your client’s message integrity
  • Professional, responsive, detail-oriented project management
  • No studio, truck or satellite time required
  • No hidden budget “surprises”
  • Detailed reports delivered within the week
  • Two (2) airchecks
  • KEF Media can customize and integrate any co-op media tour

 

Contact Us For a Co-Op Calendar & Pricing

 

 

Guaranteed Results:

  • Interviews: 15-20+ earned and paid television, radio and online bookings
  • Impressions: 12.4 million+ base
    • Daytime TV placement, reaching 1.4 million in audience
    • Two (2) Audio News Releases, reaching more than 11 million in audience

KEF Media has an exclusive partnership with former CNN anchor Bobbie Battista to present your client’s messages during co-op media tours.

Learn More About Bobbie Battista's Consumer Corner